Have you ever heard people refer to themselves as “Nike people”, “Apple people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed it in consumer lifestyles and buy habits so they don’t have to think twice before they become a customer — again and again. What is brand awareness? Brand …
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Will Tollfree stay relevant in today’s world? What about its relevancy in the future? People question this as marketing strategies for businesses will keep on evolving according to the situation. The relevancy of Tollfree numbers in today’s world can be determined from the constant growth of the Tollfree services in the global market. Several market …
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The terms “brand” and “business” are often used interchangeably. But building a brand goes far and beyond filing your LLC paperwork and opening a business checking account. A brand is more than just a company logo or slogan. For individuals and businesses alike, establishing your brand can make a difference between success, mediocrity, and failure. …
Continue reading “Brand Building Time: How To Establish a Brand”
“Treat others as you want to be treated.” Have you ever heard of this golden rule? The customer service golden rule should be “Treat customers as you want to be treated as a customer.” We’ve written about the importance of empathy in a customer-facing role a few times before, and it deserves to be underscored …
Continue reading “5 Efficient Ways to Make Every Interaction with Customers Amazing”
It’s not too hard to listen to the customer. Companies are receiving enormous quantities of real-time feedback if only they pay attention to customer’s opinion. You often know as a leader what your customers think about your products and services. As well as where the key areas for improvement are. And yet it’s hard to …
Continue reading “Can Your Customer Experience Program Improve Your ROI?”
Consistently delivering outstanding customer experiences is the key to retaining customers and beating the competition. But exceptional client experiences aren’t eureka moments. They need to get to know your customers, create custom interactions and be innovative. This is where your strategy for customer experience comes in. You can only set your brand apart when you …
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Has it ever crossed your mind how can customer personalisation bring more sales to your business? Seth Godin, an author and entrepreneur said in his speech that; “Personalisation wasn’t assumed to be a skillfully veiled way to chase prospects across the web, revealing them the same clickbaity ad as everyone else sees for the same …
It’s time for Malaysian business owners to embrace internet marketing as part of their strategies. Small and Medium Enterprises must come to acknowledge the importance of internet marketing for their business growth, as to revive and maintain their business post-COVID-19. COVID-19 pandemic has affected businesses in many ways. For businesses to revive this post-pandemic, marketers …
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The Malaysia Digital Economy Corporation (MDEC) has presented the SME Digital Quickwins proactive step to address economic issues among business start-ups and to assist SMEs with their business continuity post-MCO. The Government has made it easy for start-ups who struggled a lot during MCO by providing digitalisation grants up to RM5,000. With digitalisation grants, your …
Continue reading “No More Excuse! Overcome Business Challenges with Digital Transformation.”
