We live in strange times, and knowing how to stay positive during coronavirus can be challenging especially when we’re bombarded with so much stressful news all the time. There are still many restrictions on business. The media keeps informing us about spikes and rates of unemployment. We know that losses have been suffered by many …
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It is challenging to launch a start-up during a global pandemic, but it is not impossible. During COVID-19, here are some tips for starting a business. From business model and type to methodology, pandemics such as COVID-19 force current and aspiring business owners to rethink their plans. Companies have had to adapt their operations across …
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Even if your business needs to shut down because of health and safety concerns, during the coronavirus outbreak, there is the option to keep on serving your clients. For small businesses, social distancing, while good for public health, is actually bad for the business. Since the coronavirus outbreak, foot traffic has dropped abruptly as more and more customers …
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Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to be adjusted. With the global spread of COVID-19, we’re now in a recession and no one really knows how long this will last. We are undoubtedly experiencing some …
Continue reading “During A Crisis and Recession, Strategise Your Marketing Effectively.”
SALES & MARKETING – IS STILL IN NEED DURING THIS MODERN DAY To drive their sales engines, businesses today depend on marketing. Marketing has as such, become a necessity. Marketing is used to promote both awareness and commitment to products and services, as well as to deliver information to customers. If it is efficient, it will …
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Context matters in everything we do as brands. Brands can either help or hinder our collective experience, in addition to the fundamental actions taken to protect employees and companies during a crisis. So, when a cultural moment shifts as dramatically as it has in the face of COVID-19, with tact, empathy, and mindful marketing, brands …
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When calamity strikes, marketers must know what is at stake and adapt accordingly. In times of crisis, we are not dealing with the audience we normally market to. Every individual reacts differently to crises—some with fear, others with anger, etc. This change affects decision-making and buying behaviour—customers may become more cautious and cancel or postpone …
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Businesses recognise the significance of an online presence, and they also recognise that their brand will get lost in the market looking for a black cat in a coal cellar without digital marketing. We’ll see how you can leverage the potential of digital marketing in this article to take your business to the next level. …
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A virus has shut the world down, and isolation from the public is one of the solutions. It is difficult to look around and not feel like it’s all going down the drain. Here’s the good news: hard times tend to bring out the best in individuals. And the people who serve the e-commerce sector …
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