The consequences of the coronavirus pandemic and the instability it has brought upon our economy are ensured by all kinds of companies in every sector. What would be the fate of small and medium companies at a time when even many larger enterprises are barely managing to stay afloat? The key causes of destruction have …

Continue reading “Tips On How Small Businesses can Withstand The Uncertainty of Current Situation”

For hundreds of thousands of companies and individuals worldwide, the COVID-19 pandemic and consequent lockout across Malaysia has resulted in tremendous financial pressure. Thousands of businesses, both large and small, have been forced to permanently close their doors, while many others are left struggling to survive. If your organisation has taken a hit over the …

Continue reading “3 Ways to Reboot The Business in 2021”

If you look at any job specification for a marketer, the ‘agility’ attribute will be fairly low down the list of specifications if at all on the list. The 2020 events have strengthened the ability of businesses and their marketing teams to demonstrate flexibility in the face of severe market pressures that have disrupted multi-sector …

Continue reading “For 2020, Why Is Agility The Number One Marketing Strength?”

In a very short period of time, Covid-19 changed a lot of things about the planet. The way we communicate with others, work, ride, and do just about any everyday activity has been completely changed. It should come as no surprise that it has also influenced marketing and yet, as a reaction to the pandemic, …

Continue reading “The Covid-19 Pandemic has Modified Digital Advertisement Strategies in Three Main Ways.”