A virus has shut the world down, and isolation from the public is one of the solutions. It is difficult to look around and not feel like it’s all going down the drain. Here’s the good news: hard times tend to bring out the best in individuals. And the people who serve the e-commerce sector are no exception.
Some e-commerce support companies are offering their products for free to help online businesses stay afloat during the COVID-19 lockdown. These free resources are too valuable to pass up, from live chat software to an $800 SEO course. While they’re available, take advantage of them and you’ll be in a better position to reach and connect with potential customers.
No matter what, we must always be in touch with our customers to sustain our business. The best way to connect with them is through an online medium and always keep them updated.
Therefore today, there are so many ways to communicate with clients and, in turn, so many instruments to make communication faster and smoother. Via SEO, social, live chat, and push notifications, you can try this free software to enhance and expand your marketing… for FREE OF CHARGE (FOC).
Yay!
SEMRUSH
Firstly is the SEMrush tool. SEMrush offers free access to its products for social media and lead generation. This includes free access to its Social Media Toolkit’s full functionality, allowing businesses to track competition, edit images, and schedule social media posts in bulk. For digital marketing agencies and freelancers, it also includes access to Oppty, a lead generation, and prospecting solution.
It’s a very easy SEO tool to use. Beginners, you can put your worries aside!
Zoho
To help small businesses especially during the COVID-19 crisis, which are a big part of its customer base, Zoho has launched a program that will waive the cost of the applications being used by up to 20,000 companies for three months.
Customers must apply for assistance and Sridhar Vembu, the company’s co-founder and CEO has said Zoho will prioritize the ones most in need. The company has also launched a new set of free applications to support remote working.
So, you can use it at any time and anywhere you want.
Managing your brand’s social media accounts can be an administrative nightmare. If you don’t use a social management platform, you have to log on to each account to create and publish posts. That’s a lot of jobs!
And if you want to pull performance insights, you have to export results from each platform and compile the data yourself.
With Hootsuite, you can minimise all the tedious work by using this amazing social media management tool. It lets you complete all of these social media tasks for up to 10 social accounts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Another interesting information, you can schedule future postings without limit.
There’s a saying by Daedalus and Icarus when you manage to settle many things at one time: “kill two birds with one stone.”
MailChimp
MailChimp’s platform is used by marketers to distribute e-mail newsletters and other online promotions. In response to the COVID-19 crisis, the company is offering free accounts for its more feature-rich service to local governments, schools, healthcare providers, non-profits, and other organizations that need to communicate critical health information about the disease.
Existing customers who fall into these categories will not be billed during this period and those who are on MailChimp’s free or basic plans will be upgraded to the standard one at no cost.
Hemingway App
The Hemingway app is a distraction-free writing and editing tool designed to help you polish your writing. It focuses on identifying common errors that bring down the quality of your prose: confusing sentence construction, overuse of weak adverbs, excessive passive voice, and the like.
You can use a free version of the app right on the website. Or if you’d rather work offline (and gain a few more options, which we’ll get into in a moment), you can buy a standalone version for a one-time purchasing fee of $19.99.
Combined analysis and feedback platform, helps you track user behaviour on your website and gain direct insights to improve customer experience and conversion rate.
But in any case, what is it exactly that makes Hotjar’s features so great? Here they are:
Analytics features
Heatmaps, an essential function of any analysis solution, is probably Hotjar’s most used feature.
It offers a visual representation of user engagement across your website that can be split by clicks, taps, and scrolling behavior, allowing you to see every area user interacts with on your pages.
You can quickly identify high and low-interest points on your site and uncover usability issues in page design. For instance, you can see the average drop-off point on your blog posts or where you should add hyperlinks to make navigation smoother.
This increased insight helps you implement layout and design changes to optimize your site, enhance customer experience, and maximize conversions.
Visitor recordings
Hotjar was one of the first analytics platforms to offer visitor recordings, a function that captures the screen of user sessions to let you see, in real-time, how they interact with elements on your pages.
Seeing things from the user’s perspective allows you to holistically understand your web experience. With visual feedback, you gain an easy way to truly understand what needs to improve; you can maximize engagement while also helping to refine different aspects of your pages.
Conversion Funnels
Hotjar also offers a funnel feature that allows you to set up and monitor visitor completion rates.
With the conversion funnel feature, you can identify drop-off rates between pages, see at which point of the funnel users are leaving, test new ideas, and see how they did versus previous ones, plus improve engagement on specific pages.
Form Analytics
Web forms can be critical for driving growth, as they allow you to learn more about customers, accept online payments, manage your email lists, and keep track of new users registering for accounts.
Bolster your marketing with these free tools
Just because business is slowing down doesn’t mean your marketing should come to a halt, too. Use the free tools on this list to strengthen your lead generation, build your marketing knowledge, and connect with other e-commerce brands. If you dedicate time to these resources now, you’ll be ready to connect with customers when they’re ready to make purchases again.
Besides that, Cyngus Technologies would recommend another marketing tool for your business to incorporate which is a Tollfree service to boost customer experiences. Not just that, with ViSight Data Analytics, you can plan your marketing expenses without having to spend lavishly. Call us today at 1-800 22 2020 for more insights regarding TM Tollfree service and ViSight Data Analytics.
Three words for you: You won’t regret it. Visit our website www.tollfreemalaysia.com for more. Cyngus Technologies – Complete Your Brand.
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