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6 Ways to Boost Your Logistics Company’s Online Sales

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Across all logistics operations, the logistics industry focuses on lowering transportation costs, increasing asset utilization, increasing productivity, and improving efficiencies. The majority of the time, resources, and efforts are spent improving processes and services, leaving little time for marketing these services.

The most effective and personalised way to reach your target audience and close sales are through online marketing. Online marketing can help you expand your network, persuade people to consider your offer, and turn leads into sales.

Six effective online marketing strategies can help a Third Party Logistic (3PL) company grow:

#1 Branding

Because there are so many logistics providers on the market, potential buyers use search engines to find companies that offer the best services. As a result, 3PL providers must establish an online presence by developing a clean, eye-catching, and user-friendly website.

It’s the first step toward figuring out how long a potential customer spends on your page—branding aids in creating an image for your company and promoting it to potential clients and partners.

#2 Content Promotion

Developing high-quality content for your website establishes credibility, engages visitors, and encourages them to return. The importance of creating content for your target audience cannot be overstated. The content you create should be relatable, educational, and consistent with your brand.

The data could be presented in a blog, eBook, downloadable pdf, infographics, or SlideShare presentations. Content marketing for 3PL firms is a fantastic way to drive traffic to your website.

#3 Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of making your website more visible on search engines, as the name implies. The primary goal of SEO is to increase the amount of traffic to your website. When customers use keywords like logistics services, freight consolidation, trucking companies, warehousing facilities, and so on to search for products and services you offer, a strong SEO strategy increases your chances of appearing at the top of the list search engines.

SEO is a small investment that yields significant results when content development is in place.

#4 Conversion Rate Optimization (CRO)

What do you do now that you have visitors to your website? The following step is to maximize the value of each visitor. It’s time to convert inactive browsers into valuable leads. Conversion rates can be increased by either adding more conversion opportunities or improving the ones that already exist.

Your call-to-action buttons, for example, could be placed on a product or service page or on a blog that gets a lot of traffic. The higher the conversion rate, the higher the return on investment.

#5 Email Marketing

The cost of implementing an email marketing strategy is almost zero. It’s an effective way to stay on your customers’ minds. Analyse customer behaviour and create a content newsletter that caters to their specific needs. This will encourage people to interact with your brand more and drive repeat traffic.

Contacts from existing customer bases, social media followers, and other outside contacts make up most email lists.

#6 Marketing on Social Media

With ever-evolving technology, it is critical to promote your 3PL services on social media in today’s world. Today, every company uses social media platforms such as Twitter, Facebook, LinkedIn, YouTube, and Google+. Social networking sites are now being used to make essential connections and form relationships.

Your social media following is your most valuable resource for marketing your brand and informing customers about site updates. This will also aid in the growth of the site’s traffic.

Final Thoughts:

The key benefit of all of these strategies is that they complement each other exceptionally well. Individual processes may be pursued depending on your objectives and project scope, but the group as a whole can yield higher returns because each one feeds into the others. This is the time for you to subscribe to ViSight Marketing as a Service (VMaaS) to enhance the power of digital marketing for your 3PL businesses.

There are three (3) subscription plans for you to choose based on your business needs – Starter, Growth & Superstar. If you’re having a hard time deciding which plan is the best for you, you can discuss with us at 1 800 22 2020 or visit our website for more details. You won’t regret it!

Following the above strategies will increase traffic, repeat customers, and conversion rates for your business. Your 3PL business can benefit greatly from online marketing and our digital marketing services.

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