7 Things To Consider When Starting A Business During Pandemic

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It is challenging to launch a start-up during a global pandemic, but it is not impossible. During COVID-19, here are some tips for starting a business.

From business model and type to methodology, pandemics such as COVID-19 force current and aspiring business owners to rethink their plans.

Companies have had to adapt their operations across multiple industries to comply with social distancing protocols and remain afloat during an economic downturn. Such circumstances have made it difficult for many existing companies to survive and even harder for new ones to open.

In the best of circumstances, launching a startup is a complicated feat, and it’s a particularly complex process to tackle during COVID-19. In such uncertain times, many individuals might think it impossible to pursue entrepreneurship, but doing so might not be such a bad idea. In fact, during a global pandemic, a company has the potential to survive and even thrive.

Here are some opportunities and tips for starting a business during a pandemic.

Types of businesses that are thriving during COVID-19

Certain companies are better suited than others to the current climate. Here are some types of companies that are seeing strong demand during the pandemic of the coronavirus:

  1. Cleaning services. Many individuals and companies are turning to professional cleaning services that can sanitise homes, offices and restaurants safely and effectively.
  2. Delivery services. With many staying at home and avoiding non-essential outings, individuals rely more and more on delivery. There is particularly strong demand for retail delivery, as well as food, grocery and meal prep delivery.
  3. Online fitness classes and fitness equipment. Right now most gyms and fitness studios have limited in-person capabilities, so consumers are turning to companies and virtual classes for fitness equipment to stay fit without leaving the house.
  4. Landscaping/yard care companies. People spend more time at home with family or hosting smaller outdoor get-togethers, rather than going out or on vacation. As a result, even more business than usual is seen by landscaping and yard care companies.
  5. Mask makers. In certain environments, with mask-wearing becoming a requirement, several businesses have cropped up or successfully pivoted their activities to create high-quality, aesthetically pleasing masks.
  6. Telehealth services. People were wary of visiting doctor’s offices, where they could contract coronavirus more easily. Telehealth services have become more and more popular as a result.

I recommend ensuring that your company is COVID-proof, which means that in the COVID world we are currently in, it’s something someone would be able to enjoy.

During a pandemic, tips for starting a business:

Here are a few things to keep in mind if you’re considering entrepreneurship right now:

Right now, think about what consumers need.

In the midst of the pandemic, consumer habits have shifted significantly, so consider how your offers fit into the current lifestyle of your clients. Pet adoptions, for instance, have risen by 700 per cent since last year, as individuals seek pet companionship while spending more time at home.

During COVID, a key challenge was to strike a balance between having empathy for the world’s things, while not taking the foot off the gas at the same time, “A key challenge during COVID has been striking a balance between having empathy for the things that are happening in the world, while at the same time not taking the foot off the gas,” “When you’re launching a company you don’t have the luxury of time for any outside distractions, but during that time, the whole outside world was a distraction.”

Develop a good strategy for digital marketing

In uncertain times, a strong digital marketing strategy can help strengthen your new business. Two key ways of building customer loyalty in the pandemic and beyond are transparent communication and staying true to your brand online.

Connect on social media with consumers

Social media is a great way to bring fresh clients in and share updates with current ones. You want to promote your company and any (virtual) events that you have of course, but you shouldn’t just sell, sell, sell. To genuinely engage with your clients and get them excited about your brand, use your social accounts.

The next phase of marketing will include seeking ambassadors, collaborations with other brands and social media advertising.”

Create a recession-proof, long-term business plan

Now the business landscape looks very different than it did a couple of months ago, and it could change again very well. It will help ensure your start-up can weather any storm by developing a long-term, recession-proof business plan with good financial planning in place.

Be versatile and stay constructive

 The key to success for any entrepreneur and their company is adaptability. Have a plan, but in the face of change, be flexible.

Stay positive above everything else. While launching a startup has its distinctive challenges right now, it is far from impossible.

There are millions of resources at our fingertips, including YouTube, online seminars, articles and books. Most importantly, do not be afraid to ask for help. You may be surprised at how many people reach out a helping hand when you just ask.

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