Even if your business needs to shut down because of health and safety concerns, during the coronavirus outbreak, there is the option to keep on serving your clients. For small businesses, social distancing, while good for public health, is actually bad for the business. Since the coronavirus outbreak, foot traffic has dropped abruptly as more and more customers …

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Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to be adjusted. With the global spread of COVID-19, we’re now in a recession and no one really knows how long this will last. We are undoubtedly experiencing some …

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SALES & MARKETING – IS STILL IN NEED DURING THIS MODERN DAY To drive their sales engines, businesses today depend on marketing. Marketing has as such, become a necessity. Marketing is used to promote both awareness and commitment to products and services, as well as to deliver information to customers. If it is efficient, it will …

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When calamity strikes, marketers must know what is at stake and adapt accordingly. In times of crisis, we are not dealing with the audience we normally market to. Every individual reacts differently to crises—some with fear, others with anger, etc. This change affects decision-making and buying behaviour—customers may become more cautious and cancel or postpone …

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Businesses recognise the significance of an online presence, and they also recognise that their brand will get lost in the market looking for a black cat in a coal cellar without digital marketing. We’ll see how you can leverage the potential of digital marketing in this article to take your business to the next level. …

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Data analysis is a function of internal arrangement carried out by data analysts by presenting management with numbers and figures. It includes a more detailed approach to the recording, analysis, dissemination, and presentation of data findings in a way that is easy for the company to interpret and make decisions. You will be able to …

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No matter how powerful your product or service is, your success will be limited without an effective marketing strategy. This is because product or service marketing has not reached your potential customers. Customers surely want to know about your products or service in detail. Therefore, it’s your job to boast about your product to the …

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