3 Ways to Retain Your Customers During the Coronavirus Outbreak

Even if your business needs to shut down because of health and safety concerns, during the coronavirus outbreak, there is the option to keep on serving your clients. For small businesses, social distancing, while good for public health, is actually bad for the business. Since the coronavirus outbreak, foot traffic has dropped abruptly as more and more customers …


During A Crisis and Recession, Strategise Your Marketing Effectively.

Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to be adjusted. With the global spread of COVID-19, we’re now in a recession and no one really knows how long this will last. We are undoubtedly experiencing some …


Tips to Improve Your Marketing Strategy – The Do’s and Don’ts!

SALES & MARKETING – IS STILL IN NEED DURING THIS MODERN DAY To drive their sales engines, businesses today depend on marketing. Marketing has as such, become a necessity. Marketing is used to promote both awareness and commitment to products and services, as well as to deliver information to customers. If it is efficient, it will …


4 Tips to Imply Keen & Accountable Marketing During COVID-19

Context matters in everything we do as brands. Brands can either help or hinder our collective experience, in addition to the fundamental actions taken to protect employees and companies during a crisis. So, when a cultural moment shifts as dramatically as it has in the face of COVID-19, with tact, empathy, and mindful marketing, brands …


7 Steps to Familiarise Marketing When Crisis Happens

When calamity strikes, marketers must know what is at stake and adapt accordingly. In times of crisis, we are not dealing with the audience we normally market to. Every individual reacts differently to crises—some with fear, others with anger, etc. This change affects decision-making and buying behaviour—customers may become more cautious and cancel or postpone …



6 Free Tools To Grow Your Business During COVID-19 Lockdown

A virus has shut the world down, and isolation from the public is one of the solutions. It is difficult to look around and not feel like it’s all going down the drain. Here’s the good news: hard times tend to bring out the best in individuals. And the people who serve the e-commerce sector …


5 Solutions To Increase The Marketing of Your Small Business

Marketing is important for the survival of every company. You probably have a small business marketing strategy as a small business owner. But with new tactics, marketing is always changing. As marketing evolves, shouldn’t your strategies for small business marketing change, too? Learning how to improve your organization’s marketing can only benefit the bottom line …


6 Reasons Why Data Analysis is Valuable for Each Business

Data analysis is a function of internal arrangement carried out by data analysts by presenting management with numbers and figures. It includes a more detailed approach to the recording, analysis, dissemination, and presentation of data findings in a way that is easy for the company to interpret and make decisions. You will be able to …


Amaze Your Customers by Practicing 5 Amazing Steps to Improve Marketing Strategy

No matter how powerful your product or service is, your success will be limited without an effective marketing strategy. This is because product or service marketing has not reached your potential customers. Customers surely want to know about your products or service in detail. Therefore, it’s your job to boast about your product to the …