For hundreds of thousands of companies and individuals worldwide, the COVID-19 pandemic and consequent lockout across Malaysia has resulted in tremendous financial pressure. Thousands of businesses, both large and small, have been forced to permanently close their doors, while many others are left struggling to survive. If your organisation has taken a hit over the …
If you look at any job specification for a marketer, the ‘agility’ attribute will be fairly low down the list of specifications if at all on the list. The 2020 events have strengthened the ability of businesses and their marketing teams to demonstrate flexibility in the face of severe market pressures that have disrupted multi-sector …
Continue reading “For 2020, Why Is Agility The Number One Marketing Strength?”
In a very short period of time, Covid-19 changed a lot of things about the planet. The way we communicate with others, work, ride, and do just about any everyday activity has been completely changed. It should come as no surprise that it has also influenced marketing and yet, as a reaction to the pandemic, …
We live in strange times, and knowing how to stay positive during coronavirus can be challenging especially when we’re bombarded with so much stressful news all the time. There are still many restrictions on business. The media keeps informing us about spikes and rates of unemployment. We know that losses have been suffered by many …
Continue reading “Stay Positive During Pandemic: Business Owner Should Take Note!”
It is challenging to launch a start-up during a global pandemic, but it is not impossible. During COVID-19, here are some tips for starting a business. From business model and type to methodology, pandemics such as COVID-19 force current and aspiring business owners to rethink their plans. Companies have had to adapt their operations across …
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Even if your business needs to shut down because of health and safety concerns, during the coronavirus outbreak, there is the option to keep on serving your clients. For small businesses, social distancing, while good for public health, is actually bad for the business. Since the coronavirus outbreak, foot traffic has dropped abruptly as more and more customers …
Continue reading “3 Ways to Retain Your Customers During the Coronavirus Outbreak”
Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their lives will need to be adjusted. With the global spread of COVID-19, we’re now in a recession and no one really knows how long this will last. We are undoubtedly experiencing some …
Continue reading “During A Crisis and Recession, Strategise Your Marketing Effectively.”
SALES & MARKETING – IS STILL IN NEED DURING THIS MODERN DAY To drive their sales engines, businesses today depend on marketing. Marketing has as such, become a necessity. Marketing is used to promote both awareness and commitment to products and services, as well as to deliver information to customers. If it is efficient, it will …
Continue reading “Tips to Improve Your Marketing Strategy – The Do’s and Don’ts!”
Context matters in everything we do as brands. Brands can either help or hinder our collective experience, in addition to the fundamental actions taken to protect employees and companies during a crisis. So, when a cultural moment shifts as dramatically as it has in the face of COVID-19, with tact, empathy, and mindful marketing, brands …
Continue reading “4 Tips to Imply Keen & Accountable Marketing During COVID-19”
When calamity strikes, marketers must know what is at stake and adapt accordingly. In times of crisis, we are not dealing with the audience we normally market to. Every individual reacts differently to crises—some with fear, others with anger, etc. This change affects decision-making and buying behaviour—customers may become more cautious and cancel or postpone …
Continue reading “7 Steps to Familiarise Marketing When Crisis Happens”
