Malaysia presents an attractive market to pharmaceutical companies thanks to growing government support, good infrastructure, and a trusted manufacturing environment. Due to the current COVID-19 crisis, some of the businesses are affected terribly as Malaysian are advised to undergone Movement Control Order (MCO) to lessen the virus spread.
Fortunately, medical businesses such as medical equipment suppliers, doctors, and nurses are consistently getting demands. Therefore, if you are a medical practice that wants to bring in these potential patients, here are four, simple, low-cost methods. Once started, you can see your patient base increasing without much effort.
Step #1: Nurture your reputation through customer reviews
The internet, especially for Millennials and Generation Z, is king. To get information about everything, they can just check it. So, if you have a good number of positive online patient reviews already, then the possibility for you to gain more patients is higher than you can expect.
If not, then you need to create venues for patients to write reviews of the provision of your care. In order not to lose potential patients, a quick view of what other patients have written about you will give an insight into your online review status and you want to keep at least a 4⁄5 rating.
If you find a lot of negative reviews about a particular service, then get to the issue and improve service quality. When it comes to improving customer satisfaction, TM Tollfree and ViSight reporting are the best solutions you’re looking for. You can check some reviews from our customers on our Facebook account – Cyngus Technologies.
Starting this process would be easy by talking to your long-term patients, taking an opinion of your practice, and asking them to share it as an online review if you get positive feedback.
Keep checking the number of online reviews on an intermittent basis, and you will see an increase in the number of potential new patients as positive reviews increase.
Step #2 Utilise Social Media to The Fullest!
Doctors may be reluctant to use social media sites such as Twitter, Instagram, and Facebook for business, although most of them use LinkedIn. Communicating sensitive data may not be the best medium, but there are safer ways to take advantage of this mass communication platform to attract more potential patients.
Start by encouraging your existing patients on Twitter and Instagram, or ‘Like’ the Facebook page to follow your company. Their friends can see it once patients like or retweet your posts or updates.
This will drive user traffic to your page, depending on how interesting your posts look, and the services offered at your medical practice will have more visibility. To engage new visitors and prompt them to ‘Like’ or ‘Follow’ the page, the page should be attractively designed.
You can also create a Youtube channel to provide wellness tips, discuss and respond to questions about general health problems, announce local health programs, and provide positive information about your medical practice as well.
Through your other social media sites, the Youtube channel can be promoted and it can be used to engage with other prominent organisations in your community. A lot of people can get to know your company this way.
Step #3 Use more Technology
Instead of phone calls, coordinate your administrative services via online appointments/patient portals (they need to be up-to-date and work well and quickly). Among younger patients, this would be a great hit.
People don’t usually want to waste time or call to make appointments, and they can avoid that by using their phones to check the availability of appointments with the latest technology and apps.
There will be a good word of mouth advertisement that will spread in your favor if you make it easy for them to come in.
It is also a good idea to use ‘Patient Portals’ to let your patients see their laboratory results and it is a great alternative to making a phone call or coming in for an unnecessary visit. You should also make it a procedure for checking your email and providing prompt responses.
For your staff and patients, these little things will save time and still be on track. The Internet Journal of Healthcare Administration notes that when appointment reminders were sent as a text message, patient no-shows decreased by 36 percent, so investing in an automatic text reminding system would not be a bad idea.
Again, when patients are content with the service they receive, they will refer their friends and family to you. Technology enables you to get more patients easily while retaining existing ones, and it would also increase ratings of patient satisfaction.
Step #4 Meet the demands
Be responsive to the changing demographics in your community and patient population and be up to date. If you notice an increase in the number of patients in a specific specialty, add the appropriate number of staff.
Recruiting adequate staff to broaden your current services and adding new services to meet the needs of new patients is also a good idea. Promote new services to the target audience via strategic advertisements.
Hire a dedicated pediatrician if your patient base includes pregnant women or young children. And consider a reasonable direct payment option for the uninsured if an employer lays off a huge number of staff in your community.
If you see that a small clinic at a drugstore is affecting your business, consider hiring a physician assistant to do standard medical examinations and prescribe medications.
Always be conscious of what individuals need. Be a step ahead of the future and predict it. You can increase the number of potential patients and increase the success of your business by meeting the demands of your community on time.
Last but not least, the most important tool you require for your medical business is the TM Tollfree number. Because, why not? TM Tollfree service has been proven by other big businesses that it helps their business to operate more efficiently. Even their customer service has been upgraded in a better way.
Call us now at 1-800 22 2020 or visit our website www.tollfreemalaysia.com today to gain more insights regarding TM Tollfree. It’s never too late to change for the better (read: subscribe to TM Tollfree now!) Cyngus Technologies – Complete Your Brand.
Leave a Reply