Great Digital Marketing Hacks Your Business Can Use for 2021

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Trends in digital marketing are continuously evolving. Each year brings new marketing tactics that need to be defined and incorporated into the strategies of large and small business marketing strategies, based on user choice, otherwise, there is serious cash left on the table.

Google is well ahead of the competition when it comes to online search, being responsible for 94 per cent of overall organic traffic and 96 per cent of all search traffic on smartphones. This makes putting your company on Google’s first page the single most important factor for your success in digital marketing.

The good news is that when it comes to Google’s search engine algorithm, only those who use the best strategies that have been approved by Google can see their website on Google’s prime real estate on the first page, whether you are a small home-based company or a big corporation.

Let’s take a look at some basic hacks that can be used by digital marketers to ensure that their company websites on the SERPs (Search Engine Results Pages) are rated higher and make the most of those leads.

 Optimize your plan for emails

For years, email has been around, but it’s just not going anywhere yet. Around 80 per cent of marketers have registered a rise in email interaction over the past twelve months, according to HubSpot.

For all those who are thinking about using more emails in their marketing strategies, another exciting fact is that email marketing has the highest investment return for small businesses. That will only be possible, of course, with a well-crafted email with a succinct copy and an engaging post.

The ability to segment your email marketing plan to fit your consumer base is one of the most powerful marketing strategies. For example, advertisers constantly use the holiday season to give their customers rewards, such as coupon codes, to a customer who left their website with an item in the shopping cart.

Using the formula for AIDA

AIDA stands for Focus, Interest, Action and Desire. To explain how it can be used in marketing, here’s a rundown from Lucidchart:

In reality, on almost all marketing platforms, AIDA works extremely well to catch the attention of the reader, build a sense of want, pull on their heartstrings and provide them with a solution to their dilemma. This proven formula has been used in the past, is still used today, and should surely be used in the coming year while promoting a small business.

Embrace marketing footage

Video has evolved into a digital marketing driving force, and this trend doesn’t seem to be going anywhere. In reality, videos will account for nearly 82 per cent of consumer internet traffic by 2021, according to research.

Live and branded videos are currently two of the most common video marketing trends, and people continue to find new and exciting ways to interact with video content for their audience.

The benefit of using live video is that it is interactive and makes it possible for the viewer to be part of the discussion by calling in or leaving a question that can be addressed during the live session, so this is a perfect audience participation strategy.

It is predicted that by 2021, 13 per cent of all video traffic will be accounted for by live video, which makes it an excellent strategy for companies that are continually thinking beyond the box.

Creating an explanator, how-to or product overview video does not cost you an arm and a leg, contrary to common opinion. Investing in a decent camera and microphone is everything you have to do, or you can even use your smartphone. You can use applications that are efficient enough to produce a professional-looking video, rather than wasting huge sums of money on costly editing software.

To allow the video to generate more search traffic for your website, remember to make it well-thought-out, provide insightful content, and address a specified issue facing your ideal customer.

Optimizing the video you upload with appropriate keywords on YouTube will improve your video’s chances of getting more views. And pay additional attention to the title of the video – it should sound distinctive and engaging. “For example, it doesn’t sound as good as “learn how to tie a bow tie” as “learn how to tie the perfect bow tie.

With SEO, Be Smart

There are some people who say SEO is gone. We’re begging to differ. Currently, when it comes to having your website indexed on Google, search engine optimization is more important than ever. Although SEO patterns continue to evolve, the distinction between quest and purpose is one field that Google seems to be focused on.

Tried and tested digital marketing strategies offer advice to small businesses about what approach should be used to maximise the results of digital marketing. But that said, these formulas are not written in stone, which means that in order to get the best ROI, you need to keep tweaking your digital marketing strategy.

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