No More Excuse! Overcome Business Challenges with Digital Transformation.

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The Malaysia Digital Economy Corporation (MDEC) has presented the SME Digital Quickwins proactive step to address economic issues among business start-ups and to assist SMEs with their business continuity post-MCO. The Government has made it easy for start-ups who struggled a lot during MCO by providing digitalisation grants up to RM5,000.

With digitalisation grants, your organisation can upgrade marketing and advertising strategies. While the state of the Digital Business Report exposed that 59 per cent consider it too late to start the digital transformation. Don’t worry, it’s never too late to change for the better. Digital marketing ensures your business to always stay ahead from the competitors and find new potential customers online. Digital Transformation for business can remove all incompetence and even lead to more revenues for growth.

One of the latest efforts within the #DigitalVsCovid Movement, SME Digital Quickwins consists of two key focus areas. First of all, quicken the process of connecting technology solution providers to small and medium enterprises. This will guarantee that they can properly confront the challenges these businesses are now facing and overcome them. Being able to learn and re-learn has never been as important as now, especially during this post MCO period. Only then can SMEs conquer the world!

Ops, it’s not over yet! Let’s continue reading for further exposure regarding the benefits of digital transformation for your business.

SEO Helps Your Brand to Rank Higher in Search Engines

Do you know what is the most important KEY for digital marketing? It’s the Search Engine Optimisation or SEO. SEO helps small business owners generate fast, reliable, and user-friendly websites that rank higher in the search engines, which in turn helps to bring more competent potential clients to their sites and eventually boosts conversion rates.

Existing and potential clients can easily feel your presence if your business is available anywhere online, e.g; Google Search. If you want to be truly successful, it’s always better to have an expert to manage the SEO for you. Even if you can learn some basics, you probably want somebody who is more experienced in SEO to help you fully realize the best strategies on making your business to rank first on search engines.

Simplify Business Activities by Using Digital Technologies

Digital technologies can remove unnecessary work that is time-consuming and redundant. With the use of new technological improvements, business operations such as data storage, communication and analytics can become more collaborative and flexible. SMEs need to realise that digital technologies can simplify their business activities in many ways.

For example, it helps to establish markets for the products by using faster marketing channels and raising awareness among new areas about the various products. Product promotion can be done online through social media such as Facebook, Instagram and LinkedIn. You can blast your company product-related posters, contents and advertisements online, with only one click away.

After that, you can simply track your marketing campaigns online with analytical aids such as Google Analytics. Not just that, you can discover which campaigns provide the best results and requires more effort for the promotional activity.

Digital Transformation Boosts Customer Experience

Nearly all businesses today aim to offer their customers an excellent service. Thus, they ensure that they collect every information related to them, such as their history of purchase, data searching, and interest in products. The customer experienced can be improved with the help of digital technologies for Customer Relationship Management (CRM).

A business with a CRM system ensures long-term relationships with its customers and its processes are streamlined to enhance the customer experience yet drives business growth and profitability. Why? It’s easy, you’re able to know your customer’s needs and wants without having to ask them personally.

Do you want to improve customer retention strategy games? Digitalise your operation now because CRM system enables the business to store and organize the customers, prospects and leads’ insights in one place. As simple as that.

To wrap this up, SMEs must take this chance to operate their business digitally especially when the Government aids businesses with digitalisation grants up to RM5000. Remember, it’s never too late to change for the better! For more details regarding digital marketing, you can visit www.tollfreemalaysia.com or call us at 1 800 22 2020 now!


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