Importance of Call Analytics

Call centres are an extension of an organisation’s customer support system. Surprisingly, a call centre does not have to be used solely for customer support; with the proper tools and planning, a call centre can be used for marketing and obtainable intelligence. Call centres are critical and cannot be undervalued because many customers prefer to …


5 Reasons on Why Digital Marketing is Important for E-Commerce Businesses

For E-Commerce businesses, digital marketing has become a lifeline because it provides the best of both worlds: REACH and ROI. Digital Marketing can help you get away from the old brick and mortar methods of traditional advertising and boost your E-Commerce business. By fueling your online store with abundant sales and colossal income, you can …