The Covid-19 Pandemic has Modified Digital Advertisement Strategies in Three Main Ways.

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In a very short period of time, Covid-19 changed a lot of things about the planet. The way we communicate with others, work, ride, and do just about any everyday activity has been completely changed. It should come as no surprise that it has also influenced marketing and yet, as a reaction to the pandemic, many businesses have done little to nothing to change their digital marketing strategies.

One-third of advertisers have cancelled their marketing plans entirely due to Covid-19 related disruptions, according to a survey from Advertiser Perceptions. Online spending, however, is booming and eCommerce revenue is 30 per cent higher than in 2019. Therefore, adopting digital marketing strategies to fulfil customer needs is imperative, rather than sticking to old plans or totally scrapping them.

Over the past few months, here are only a few aspects that digital advertising has changed and what marketers need to know to keep their strategies relevant.

#1: The truth of ads is a huge deal

People have always been very sceptical about marketing messages. It’s no secret that many of the company’s statements appear to be overstated. These days, the reality in ads is more important than ever. Facebook has had to delete more than seven million ad posts that were perceived to be “conspiracy marketing” linked to details about Covid-19 only in the last few months.

Digital marketers, particularly if their goods are even remotely linked to the pandemic, will be held to higher standards moving forward. Facebook imposed restrictions on advertisers in May to promote items such as disinfecting cleaners. This particular ban was removed in August, but many ad spaces online continue to delete deceptive content that may be detrimental to the health or well-being of people.

Although your company may not be promoting something about the pandemic, you need to be mindful of the shifts in marketing messaging that this leads to. Like wildfire, false information will spread and we are now seeing how dangerous it can be.

A core element of any digital marketing strategy is to create trust with your audience. Promoting accuracy must be the focus of your advertising. Be mindful of the credibility of your business and back up any statements or data used in your advertising.

#2: Local ad spaces may be reduced

Unfortunately, several small advertisement outlets (before and during) the pandemic have been hit hard. A closer sense of community and an emphasis on local news and knowledge are one great thing to come out of it.

People in their communities rely much more on the news than ever before. Over the course of this year, media consumption has grown, and more people are now looking at local outlets rather than national ones. These days, 23 per cent of individuals pay more attention to state and local level outlets, according to Pew Research, and 61 per cent are more involved with media networks than ever.

This opens up an opportunity to help small businesses and to become hyper-localized (especially for SMBs with tight budgets). Now is the best time to use conventional and interactive ad spaces to concentrate on localised content marketing. Reach out to smaller publications that concentrate on targeted audiences and are unique to advertisements in local industries.

#3: Adapting for the new norm

Advertisers need to adapt their ads to the modern way the world works (and will be operating moving forward). This includes taking new behaviours such as social distance, the significance of safety and cleanliness, or comfort by restricting travel and exposure into account.

You may have found that in reaction to the latest pandemic, brands are shaking up their marketing. For example, food delivery providers are now offering options for “no contact” and airlines are developing commercials showing new procedures to ensure the safety of travellers.

It is important that your digital marketing messages are still meaningful and consistent with the needs and concerns of your customers. This may require some imagination but concentrate on ways that make it simpler, healthier or safer for the masses with your brand.

Conclusion

You have to always be on top of fresh trends to be a successful digital marketer. The digital ad space is fast-paced, and since the pandemic, things have changed at an even faster rate. To ensure that consumers remain satisfied and your company continues to expand, your digital marketing strategies must keep up.

So, ask yourself: What changes are you going to make for your marketing plan? What other aspects have changed this year with your strategies?

If have more questions regarding digital marketing and TM Tollfree, you can just hit us up at 1 800 22 2020. Don’t forget to visit our website www.tollfreemalaysia.com. Cyngus Technologies – Complete Your Brand


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