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Vanity Phone Number: Boost your Business with an Effective Marketing Strategy

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Every company wants to have effective marketing strategies that appeal to clients. A vanity phone number is the best and most reliable option available.

Many brands, companies, and businesses now use vanity numbers to interact with their customers. A vanity number is a toll-free (or local) phone number made up of easily memorised or remembered digits. Vanity numbers are typically all numeric, that is, only numbers, but they can also be phone words, that is, numbers that have words attached to them.

The concept of using stylish and attractive phone numbers has been in use since the time phone numbers had exchanged names, and today – many decades later – many businesses still leverage it for benefit.

Here is why a vanity number could be an effective marketing strategy for you!

Yes, times have changed, and we now live in a digital era where information technology has transformed the way customers and businesses interact, but certain things have not. As an example, despite the fact that more businesses can be found on the internet, the need for visual appeal remains as strong as it did before the internet. We can see that visual appeal is far more effective today than it was three decades ago, given the massive number of competitors in an industry vying for the attention of internet users. That justifies that in today’s world, where customers can check out a website, send faxes or emails, and engage brands via their social media channels, there is an associated value with a vanity phone number for your business!


Here are just a few advantages of having a vanity number for your brand:


  1. Branding

What comes to mind when you hear the number 1-800-88-PLUS? What about calling 1-800-88-LHDN?

You can see it right?

Obtaining a vanity number for your company is a simple but effective marketing strategy that will assist your customers in identifying and connecting with your brand. Brand building is a continuous process that necessitates any possible channel of exposure! When any potential customer can easily identify your brand by the phone number associated with it, it becomes easier for them to connect with your business in a variety of ways.


  1. Memory

A vanity number eliminates the need for people to memorise long phone numbers and allows them to quickly recall yours. This may appear petty, but isn’t it easier to call a service store whose phone number you already know? Vanity numbers help your company reach a larger audience and expand its market. Customers can easily reach your company at any time of day and for no cost.


  1. Customer Service

Believe it or not, in this day and age of social media, some customers will “call out” businesses and brands over a minor issue that can be resolved quickly. The most amazing thing about this is that many of them do it because they do not want to look for a direct phone number to contact the business with, or they found the available number too long to memorise. A vanity number can help your business in this regard. Customers who have your phone number memorised will usually call first to find solutions to their problems. You might just be saving your company from a negative social media review. That can build up a stronger image for your business when it has far more positive reviews.


  1. Professionalism

Using vanity phone numbers for your business projects professionalism, dedication, and, ultimately, credibility. A dedicated vanity phone number serves as a reminder that your brand is fully committed to whatever business it is involved in, and as your reach expands and more people get to know you, trust grows, which is beneficial to any business.


  1. Virtual Phone Line

These days, using internet-enabled devices to make phone calls over the internet rather than traditional phone services is very possible. This is another venue to exploit for your company’s success. By enabling call forwarding services, your virtual number is ready for use, and visitors to your website who want to call you can do so with a single click. By re-routing these calls to regional offices, you will be able to provide better and more personalised services to your customers.



  1. Mobility

The days of a fixed office line are long gone. Your business phone number can now be mobile, giving you the flexibility to connect with customers on the go. Business mobility improves your company profits by providing key information on the go!

While your focus may be on improving 1 aspect of your business, taking your business on the go can improve your customer experience, responsiveness, and employee productivity.

Using a vanity number for mobile devices is even better because you get all of the benefits without the constraints of a fixed phone line.


  1. Phone Leads > Generated Leads

According to market research, inbound calls produce higher returns than web-generated leads. The idea is that many people nowadays would rather check something online than call, and if they do call, it is because they are ready to buy the product or service. Using a vanity number for phone campaigns is a timeless marketing strategy. A vanity number for your company can help it gain a national presence. Vanity numbers are not restricted to area codes and calls from different code areas are routed directly to your office without any complications.


Final Advice on Using Vanity Numbers:

When attempting a vanity number, it is critical that you choose the one that offers the best package for your business. Choosing the right toll-free number for your company is just as important as deciding to get one in the first place. This decision can have an effect on an advertisement’s ROI.

On radio, TV, and billboards, 1300 and 800 numbers are more popular. Furthermore, if your advertising strategy heavily relies on these media platforms, it is preferable to use 1-300 or 1-800 numbers. Numbers with vanity number prefixes are easily recognised by consumers more than a general phone line.

The prime objective of using vanity numbers is to attract customers, which is why they are so popular. As a result, it is important to choose a prefix with a higher popularity rating and a higher likelihood of yielding returns on the money spent on calls.

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