ViSight Marketing as a Service is Important During & After COVID-19. Why?

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How Our ViSight Marketing as a Service Can Help with Your Marketing

The COVID-19 outbreak has impacted almost every aspect of life as we know it, including marketing. To survive, businesses must now embrace and adjust to the change marketing methods. Although some companies have been using digital marketing for years, others have been unsure how to get the most out of it. Regardless of which group you belong to, every business could benefit from some advice on staying afloat during these trying times.

ViSight Marketing as a Service, a sales and ROI guaranteed digital marketing agency in Malaysia, is aware of what is going on globally and would like to assist you with what we know and do best: web marketing in Malaysia. In this article, you’ll learn how to use digital marketing effectively during and post COVID-19, as well as why it’s an essential form of marketing at this time.

Traditional marketing channels all have one thing in common: the ability to reach a large audience with a brand message. Marketing channels used in conventional marketing include: (Billboards, Printed media, Trade shows, Mail)

Digital marketing channels are more interactive than these methods. Likes, views, clicks, retweets, comments, conversions, and other actions generate immediate feedback. Traditional marketing methods broadcast messages to a large audience with few options for narrowing the target.

Businesses can choose their target audience and display custom messages that are most likely to resonate with them and encourage them to take action using digital marketing. This modification improves the company’s marketing results.

When Traditional Marketing Channels Shut Down, People Turn to Digital Marketing

Digital marketing has been around for a while and has grown in popularity due to its many distinct advantages. That being said, many businesses have relied solely on traditional marketing channels until recently. 

To put things in perspective, almost every town has a family business that relies on naturally occurring word-of-mouth referrals to attract customers. In practise, this is the most basic form of traditional marketing. On the other hand, some B2B companies prefer to promote their products and services exclusively at exhibitions and tradeshows attended by other businesses in the market.

An even more category exists between these two extremes of traditional marketing. Many small and medium-sized businesses rely on billboards and print advertisements to bring in customers. They are, in most cases, investing a significant amount of money in these marketing channels.

The coronavirus pandemic has been particularly hard on these three types of businesses, which have traditionally relied on traditional marketing channels. The various social distancing measures used by countries worldwide to combat the spread of the coronavirus disrupt traditional marketing’s fundamental building blocks.

Most traditional marketing channels have no audience because people avoid close contact and interaction while also sheltering in place. Because most people do not leave their homes, even the most eye-catching billboards or print advertisements in magazines are ineffective. The cancellation of major B2B events with no indication of when they will resume is a clear example of this shift.

Traditional marketing channels have been put on hold for the time being. So, how do businesses communicate with potential and existing customers in light of this new reality? Digital marketing, as it turns out, is the answer.

The Role of Digital Marketing and Digital Agencies in a Time of Crisis

People worldwide are hunkering down to avoid coming into contact with the virus or spreading it. Some countries even have strict rules that citizens must only leave their homes when necessary.

As you might expect, most people now use the internet to pass the time, and web usage statistics reflect this new reality. Since the spread of the novel coronavirus, mobile data usage has increased, as has traffic to popular websites.

People use social media channels to stay in touch with loved ones and connect with people who live outside their homes. Over the last few months, almost all social media platforms have seen a significant increase in user activity. During the crisis, some businesses quickly recognised the opportunity to provide meaningful engagement to digital users.

According to digital marketing experts, the number of businesses wanting to launch new e-commerce channels, create or update websites, create targeted social media campaigns for those working from home, and focus on using SEO and influencers to reach new audiences has increased significantly.

Now is the best time to take advantage of the numerous digital marketing channels that are currently available. Getting started after reallocating your budgets is more straightforward than it appears. The good news is that the results are almost instantaneous.

Getting Started with Your Web Marketing in Malaysia

Due to the wide variety of digital marketing channels, getting started for a business with no prior digital marketing experience may appear overly complicated.

SEO & Content Marketing

A search engine is the starting point for 93% of all online experiences. By performing Search Engine Optimization, a company can improve its ranking on the Search Engine Results Page (SERP) and increase visibility (SEO).

Content marketing aims to attract and retain a target audience by providing them with practical, informative, and valuable content. When SEO is used in conjunction with content marketing, it is most effective.

After all, while the long-term impact is enormous, the results are not immediate. With the ongoing pandemic, most businesses have turned to content marketing to share engaging content and publish educational blog posts that inform customers about the pandemic’s impact on their industry and how much they can cope.

Paid Search

Search engines are, without a doubt, the portal to the internet. Any business can appear on the SERP using paid search by bidding on keywords that their target audience frequently uses in their search query. Companies can achieve predictable results with paid search marketing, and it can be easily scaled up or down depending on budget or need.

Social Media

Facebook, Instagram, and Twitter are some of the most popular destinations on the internet, accounting for a significant portion of all web traffic. To keep their spirits up, businesses can use these platforms to share interesting content and engage with their customers.

Email

Because most people carry their smartphones with them almost everywhere they go, email is one of the most effective digital marketing channels. Suppose your company already has a customer base. In that case, you can reach out to them via customised email campaigns focusing on special promotions, coronavirus-related tips, or any other type of content you know they enjoy.

There are numerous digital marketing channels from which to choose. Instead of getting stuck on which channels to use, concentrate on figuring out what your target market expects from a company during a crisis, and the rest will fall into place. Some of the things to keep an eye out for are:

  • Be aware of your tone of voice. Being inappropriately casual or humorous during these trying times may not sit well with those hardest hit by the pandemic. Instead, be helpful, upbeat, and motivating.
  • Concentrate on delivering value. This is not the time to chase conversions; instead, focus on providing value to your audience. People will turn against you if you don’t.
  • Don’t make promises you can’t keep. Because the global economy is at a standstill, there’s no reason to believe you’ll be able to deliver products and services as quickly as usual.

The Future of Digital Marketing – Finding an excellent Digital Marketing agency

The coronavirus is not going away anytime soon, which is a fact we must all accept. Experts predict that everyday life will not resume until at least 2021, owing to the lack of a timeline for herd immunity, a cure, or a vaccine.

In this situation, businesses that rely solely on traditional marketing must accept the new reality and embrace digital marketing before it is too late. Companies that make the best use of digital marketing will have the best chance of surviving this pandemic, as well as any future pandemics.

Frequently Asked Questions About Marketing During COVID-19

How Can A Digital Marketing Agency Help Reverse the Economic Impact Of COVID-19?

During this pandemic, increased global internet usage has provided an excellent opportunity to boost your online business presence through digital marketing, leading to higher lead conversion.

Digital marketing ideas to help your company flourish:

  • Do not cut back on your digital marketing budget. If anything, more resources should be allocated.
  • Conduct a content audit to refresh your website by removing non-performing or irrelevant content and updating or optimising content to help your brand.
  • Boost your local SEO for “near me” searches by focusing on your online reviews.
  • Increase visibility and awareness by investing in PPC advertising to take advantage of increased internet traffic.

Develop an Effective Digital Marketing Strategy with ViSight Marketing as a Service (VMaaS)

The year 2020 will be remembered as a pivotal moment in history. Almost all businesses will remember it as the year when traditional marketing no longer worked and they had to switch to digital marketing. If your company has yet to make the change, now is the time to start planning your digital marketing strategy and positioning yourself to succeed in the new virus-aware world. Contact us for more business advice or to get started on developing your digital marketing strategy.

 


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