For hundreds of thousands of companies and individuals worldwide, the COVID-19 pandemic and consequent lockout across Malaysia has resulted in tremendous financial pressure. Thousands of businesses, both large and small, have been forced to permanently close their doors, while many others are left struggling to survive.
If your organisation has taken a hit over the past few months, like so many others, you are probably searching for fast fixes to help revive it, especially as the new year quickly approaches. Here are three ways to take steps to get your organisation back on the right track beginning today in an attempt to lead you in the right direction.
Spruce up your website
With more and more individuals spending as much time at home as possible, the digital economy has evolved from strength to strength. Internet shopping has become the preferred practice, requiring business owners to ensure that everything is up to scratch for their website, e-commerce functionality, and SEO.
Now is the time to make the requisite tweaks and enhancements to optimise the experience of users and facilitate a steadier traffic flow. If your digital marketing abilities are lacking, find a reliable SEO and online marketing agency, such as www.semrush.com to manage the tasks for you.
Check-in with your customers
During these cycles of great uncertainty, what pain points do your customers experience? How do you adapt the offering of your product or service to keep up with their changing preferences and needs? When it comes to communicating and buying from your company, how can you make their lives easier? Make the effort to specifically ask your clients these questions, either in person, by email, or using social media online. You might be shocked by their reactions, as much as you think you know what’s going on in their lives and how they feel about your business!
Strengthen your team
COVID-19 has also cost many people their employment, in addition to hurting corporations. The truth, however, is that right now your team members are your greatest assets and may mean the distinction between returning your business to its former glory and shutting down for good. Use this opportunity to upskill the workers, educate them on emerging trends, and teach them how to use helpful resources to improve their loyalty and efficiency further.
Most importantly, to make yourself open to your teams and nurture their mental health, do your best. Right now, everyone takes the pressure and does their best to put on a brave face. Be the manager who cares about the mental and emotional well-being of your staff, and who acknowledges that they, too, are human.
You would be shocked to learn just how much of a difference this change in attitude will make in the happiness and retention of employees. If you are there today for your workers, they will be there tomorrow for you and your company.
Who knows what obstacles or opportunities Malaysian enterprises will face in 2021? The good news is that if you bear in mind the above advice, you will be able to rise to the occasion whatever your way comes!
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