Tips to Improve Your Marketing Strategy – The Do’s and Don’ts!

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To drive their sales engines, businesses today depend on marketing. Marketing has as such, become a necessity. Marketing is used to promote both awareness and commitment to products and services, as well as to deliver information to customers. If it is efficient, it will lead to new opportunities for sales as well.

Is marketing, however really necessary in times of crisis, such as the current global COVID-19 pandemic? Should companies carry on doing business as usual? Or should they use it for other actions this time?

I claim that right now many companies are misusing this moment, as they misunderstand what they should actually do.

So here are a few Marketing Do’s and Don’ts to consider in order to help:


Here is an infographic to show you what should your business do during the time of crisis:



Here is the infographic of what you shouldn’t do for your marketing plan during the time of crisis:

To Wrap This Up

A global crisis such as COVID-19 is a watershed event that affects everyone on the planet. As a business owner, you have two choices in how you are going to respond to it.

  1. It is possible to use this time productively, enabling you to rebuild, refocus, regroup and re-prioritize so that your marketing and your business will be stronger than before.
  2. You can, as usual, continue with a business attitude, make no changes at all to your marketing or what you do, and hope that you will still be in business after the crisis has passed.

The choice is yours so, choose wisely.

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